Metro

Position Type: Communications

Date Posted: 8/17/2023

Location: Arbor View

Job Summary: Develop, implement and monitor integrated marketing strategies that bring scholars and families into the district’s Early Childhood & Family Education (EC&FE) program. Strong writing, design and interpersonal skills are essential. Successful candidates will be strategic thinkers, inquisitive and have the ability to produce high-quality work under deadline.

Responsibilities and tasks include:

– Research and analyze trends in the educational market to help define the program’s marketing strategies.

– Bring the district and program’s marketing strategies to fruition using a variety of communication and marketing tools, including, but not limited to, print materials, e-newsletters, websites, social media platforms, print and digital advertising platforms, presentations, and community outreach efforts.

– Formulate high-quality marketing materials from concept to completion.

– Write for a variety of channels and audiences in a creative, clear, call-to-action fashion.

– Ensure marketing materials meet established branding standards and consistency in style, tone and quality.

– Plan and coordinate events and activities that are part of the program’s marketing strategies.

– Work closely with program and volunteer coordinators to build and support the Early Childhood Parent Teacher Organization.

– Participate in community outreach events and activities alongside the district and community engagement teams, e.g. hosting a table at a fair.

– Develop and implement ways to reach diverse populations.

– Influence customer service to staff families first interact with.

– Collaborate with teams to develop and monitor marketing strategies, especially Community Relations, – Community Education, Family and Community Engagement, the Enrollment Center and Human Resources.

– Gather, interpret and evaluate data in relation to the performance and efficiency of the program’s marketing strategies.

– Readjust marketing strategies, as needed, to ensure goals are met.

 

Minimum qualifications include:

– Bachelor’s degree in marketing, business or related field, plus three years of related professional experience. – Experience working with educational institutions and/or knowledge of the Osseo Area Schools community preferred.

– Must be able to work some weekend or evening hours and travel between school buildings as part of the job.

Knowledge, skills and abilities include:

– Knowledge of the principles and practices of marketing as well as advertising and community outreach.

– Creating integrated marketing strategies that are data-driven and reach goals.

– Strong in design and desktop publishing; website editing and social media posting; and digital photography and videography.

– Proficient using current technology required for the performance of duties, including Adobe or similar products for desktop publishing, website editing, photography and videography; Google Ads, Facebook Ads and more for digital advertising; Facebook Analytics, Instagram Analytics and more for data analysis; and – Google Suite or similar products for word processing, spreadsheet and presentation software.

– Event planning and coordination.

– Communicating effectively, orally and in writing, to a variety of audiences.

– Experience and comfort building new relationships.

– Effectively interacting with diverse (racially, culturally, linguistically) individuals and groups in a variety of settings.

– Effectively collaborating with Community Relations, Community Education, Family and Community Engagement, the Enrollment Center and Human Resources team members as well as other departments and employees.

– Ability to be resourceful and self-directed.

– Excellent organizational skills and ability to prioritize tasks.

– Ability to be a critical thinker with professional judgment. This includes the ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems; and to consider the relative costs and benefits of potential actions in order to choose the most appropriate one.

– Adaptability and flexibility to meet extenuating circumstances.

Salary: $62,000- $71,500 annually with excellent benefits package. View salary grid on Page 2, Section 1 of the Salaried Professional’s contract.

 

Job type or FTE: Full-time

 

Bargaining unit: Salaried Professionals

Desired start date: TBD/As soon as possible

 

Osseo Area Schools offers:

– Meaningful and impactful work

– Opportunities to grow professionally

– A variety of benefits

– And more

Equal Employment Opportunity Statement:

Osseo Area Schools is an Equal Opportunity, and veteran-friendly employer.

Osseo Area Schools ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation or disability. Osseo Area School District is committed to a workforce that reflects the diversity of the district and strongly encourages persons to apply who can strengthen our diversity. For more information, view the District’s Equal Opportunity and Prohibition Against Discrimination, Harassment and Violence Policy.

Veteran’s Preference: If you are an eligible veteran, please submit a legible copy of your DD214 with your application.

Accommodation: If you have a disability that requires an accommodation during the selection process, please email Human Resources at [email protected] or call 763-391-7007.

Background Check Upon Conditional Offer: Background checks are conducted upon receiving a conditional offer. Employees must complete a background check and are responsible for the background fee. A passing background is required. Criminal convictions are reviewed on a case-by-case basis.