We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better school system and better results for all students. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.
Job Title: Communications and Marketing Manager
Work Schedule: Full-time, 12-month position
Start Date: As soon as possible
Salary Range: $80,000 to $90,0000 (based on qualifications) with excellent benefits
Reports to: Superintendent of Schools
District Overview:
School District 197 serves the communities of Eagan, Inver Grove Heights, Lilydale, Mendota, Mendota Heights, Sunfish Lake, and West St. Paul. The student body is highly diverse racially, linguistically, and socioeconomically. With approximately 5000 students, it is large enough to offer a comprehensive and rigorous program of academics and activities and small enough to have a strong sense of community and personalization. The broader community takes a lot of pride in the district and provides tremendous support.
Job Summary:
The Communications and Marketing Manager plans, oversees, and executes a comprehensive and proactive district-wide communications, marketing, and public relations program. Key areas of work include the implementation of strategies that effectively keep stakeholders informed and promote the school district. This is accomplished in partnership with, and oversight of, a communications specialist and site liaisons.
Primary responsibilities include, but are not limited to, the following:
Directs and executes a strategic communications and marketing plan that supports School District 197’s goals and mission and enhances the school district’s image in the community.
Develops publications, video, social media content, web content, and strategic messaging tailored for key audiences and stakeholders.
Serves as the district webmaster and manages social media accounts.
Develops marketing materials, news releases, and other print/electronic communications.
Serves as the district’s liaison and key spokesperson with the media and community organizations through maintenance of contacts and positive working relationships.
Assists site, program, and department leaders in communication efforts.
Assists the superintendent in developing and implementing major information campaigns for district initiatives, elections, or events.
Identifies opportunities for positive media coverage.
Anticipates emerging issues and concerns and develops appropriate communications regarding those issues.
Ensures consistent adherence to the district and school brand standards.
Supervises and directs the work of the communications specialist and site liaisons.
Coordinates district surveys and annual collection of community feedback.
Required Qualifications:
BA and minimum of 5 years experience in communications, marketing, public relations, journalism, or related field.
Demonstrated strong oral, written, and editing skills.
Experience in layout and design of publications.
Skilled in use of technologies as they apply to communications and public relations, including graphic design, social media management, video production, website management, photography, and printing techniques.
Ability to develop and maintain positive relationships with students, staff, families, and community.
Experience developing and managing budgets.
Ability to work successfully under pressure on multiple projects and meet deadlines.
Experience in and commitment to an equity-driven work environment.
Desired Qualifications:
Successful track record developing the communications strategy and messaging for tax levy campaigns,
Experience using Finalsite, Peachjar, Blackboard Connect, Canva and the Google suite of applications.
Experience in public education.
POSITION IS OPEN UNTIL FILLED. APPLICATION REVIEW WILL BEGIN ON APRIL 8, 2022.