Job Summary
Plan, oversee and execute a comprehensive and proactive district-wide communications and public relations program; implement and carry out strategies that effectively promote the school district.
Job Functions
Create and execute a comprehensive, strategic and integrated internal and external communication plan to ensure consistency of district communications.
Communicate for a variety of audiences and purposes including a community news publication, staff e-news, district website, district social media accounts, marketing materials, news releases and other print and electronic communications.
Manage and update district website and production of all major school district publications.
Coordinate district social media campaigns such as Facebook, Twitter and Instagram; assist in the implementation of school/program based social media campaigns.
Assist school office staff with communication to families and staff.
Provide graphic design work for schools, departments and programs throughout the district.
Assist Superintendent with communication and organizational needs in major district initiatives.
Coordinate and support communications, marketing plan and programs that support School District goals and mission and enhances the school district’s image in the community.
Coordinate and promote ongoing efforts of the district’s strategic objectives, values, and overall mission.
Serve as the key spokesperson for the district, as needed, and provide support to district leaders in issues involving media relations.
Support district-wide community engagement efforts and promote positive media coverage of district.
Manage media relations and other communications during crises.
Coordinate school district surveys and collections of employee, student, parent, and community feedback.
Other duties as assigned.