Being successful as a Districtwide Communications Director requires a growth mindset, a deep and broad skill set, and the belief that effective family and community engagement is a critical element of our District’s success.
A successful Districtwide Communications Director shows these strengths:
· Loves our kids, our families, our staff, and our community
· Can keep lots of proverbial plates spinning at once and make it look easy
· Remains calm, cool, collected, even in crisis, and anticipates the best next move
· Can see both the “forest” and “the trees” and weave strategy throughout action
· Gets along well with others – with similar and different backgrounds to one’s own
Essential Duties
· Strategic communications leadership (planning, design, implementation, and analysis)
· Media relations and other communication partnerships
· Emergency/crisis communications
· Development of individual and series pieces to tell the District’s story and defend against ideological or political threats to the system
· Work direction for, coaching, and supervision of Communications team
· Capacity building for communicators districtwide
· Accessibility oversight and facilitation
· Budget development and management
Current Priorities
· Strategic Plan release and implementation
· Family engagement support and development
· District value branding and public relations
· Referendum information campaign
· Enhancing internal communications between district-level departments and schools and programs